Privacy Policy

Last updated: November 2, 2026

This Privacy Policy explains how Group West Concepts LLC ("we", "us", "our") collects, uses, stores and deletes information through the Bowred application (the "App") and the website bowred.com. The App is owned by Group West Concepts LLC, a company registered in the United States of America, and is developed and managed on its behalf by Bowred Digital Limited, a digital agency registered in Hong Kong.

1. Who we are

Group West Concepts LLC
Oneida, TN 37841, United States of America
Phone: +1 423 223 2510
Email: contact@bowred.com

Group West Concepts LLC is the data controller for the information described in this policy.

The App is developed and managed by Bowred Digital Limited (Hong Kong company number 2824555), FLAT 1506, 15/F, Lucky Center, 165-171 Wan Chai Road, Wan Chai, Hong Kong, acting as a service provider to Group West Concepts LLC.

2. What the App does

The App is an internal business tool. We use it to manage and report on the advertising, Facebook Pages and Instagram accounts of our own businesses through the Meta Marketing API and Graph API. The App is not offered to the public, and it only accesses ad accounts, Pages and Instagram accounts that our own business owns or that we have been granted access to in Meta Business Manager.

3. Information we access through Meta

The App does not use Facebook Login and has no public sign-in. It connects to Meta with a system user access token generated in our own Meta business portfolio, limited to the ad accounts, Pages and datasets we own. Through it, the App may access:

• Access tokens issued by Meta, used to make API calls on our behalf.
• Business assets: Business Manager ID and name, ad account IDs and names, Page IDs and names, and Instagram account IDs and usernames.
• Advertising data: campaigns, ad sets, ads, creatives, budgets, targeting settings and status.
• Performance data (insights): aggregated metrics such as spend, impressions, reach, clicks, conversions and cost per result. These metrics are aggregated by Meta and do not identify individual people.
• Page and Instagram content we publish: posts, images, videos and captions that we create and publish to our own Pages and Instagram accounts.

3a. Conversion events we send to Meta

When a customer views a product, starts a cart or places an order on one of our own online stores, the App may send that event to our Meta dataset through the Conversions API, so Meta can measure and optimize our ads. Each event can contain:

• the event name, time, page URL, products, order value and currency;
• the customer's email address, first name, last name, city, state, postal code, country and an internal customer ID, each hashed with SHA-256 before it leaves our server;
• the customer's IP address, browser user agent and Meta browser identifiers (fbp and fbc cookies).

These events are covered by the privacy policy of the store where the customer shopped. The App does not read personal profiles, friends lists or private messages, and does not receive personal data from Meta about the people who see or interact with our ads.

4. How we use this information

• Create, edit, pause and monitor advertising campaigns for our own businesses.
• Read advertising performance and report it inside our internal systems.
• Publish content to our own Facebook Pages and Instagram accounts.
• Send conversion events from our own stores to our Meta datasets to measure and optimize our ads.
• Keep the connection secure and diagnose errors.

We do not sell, rent or share data obtained from Meta with third parties. We do not use it to build profiles of individuals, for credit or eligibility decisions, or for any purpose other than those listed above. We comply with the Meta Platform Terms and Developer Policies.

5. Information from visitors of bowred.com

If you contact us by email, we use your name, email address and message only to reply to you. Our web server keeps standard technical logs (IP address, browser type, pages requested) for security and is not used to identify visitors.

6. Storage, security and retention

Data is stored on secured servers with access limited to authorized team members. Access tokens are stored encrypted in transit and protected by access controls. We keep advertising data for as long as we need it to manage and report on our advertising, and we delete access tokens when a connection is removed. Contact messages are kept for up to 24 months.

7. Service providers

Bowred Digital Limited develops, hosts and manages the App on our behalf. It processes data only on our instructions, only to operate the App, and is bound by the same restrictions described in this policy.

We also use hosting and infrastructure providers to run the App. They process data only on our instructions and only to provide their service to us. We may disclose information if required by law or to protect our rights and the security of the App.

8. Data deletion

You can ask us to delete any data the App holds about you at any time:

• Send an email to contact@bowred.com with the subject "Data deletion request" and include your name and, if applicable, your Facebook user ID or the business asset concerned.
• We will delete the data, including stored access tokens, within 30 days and confirm the deletion to you by email.

For conversion events already sent to Meta, we will also forward your request to Meta where applicable. You can manage the data Meta holds about you in your Facebook settings under Your activity off Meta technologies.

9. Your rights

Depending on where you live, you may have the right to access, correct, delete or receive a copy of your personal information, and to object to or restrict its processing. To exercise these rights, contact us at contact@bowred.com. We will answer within 30 days.

10. Children

The App and this website are not directed to children under 16, and we do not knowingly collect their information.

11. Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top shows when it was last changed.

12. Contact

Group West Concepts LLC, Oneida, TN 37841, United States of America
Email: contact@bowred.com · Phone: +1 423 223 2510